Promoting Innovation through Prize and Challenge Programs

by Richard Fahey on 02/09/2010

Promoting innovation through prizes and challenges has steadily become an accepted policy throughout many US government departments and agencies over the past few years. Consequently, research into what does and does not work, in the development of such initiatives is increasing important in advancing best practice in this area.

Earlier this year, the Case Foundation together with the White House Domestic Policy Council and Office on Science and Technology Policy, hosted a Promoting Innovation Summit to gather lessons and strategies on the use of prizes, challenges and open grant-making.

Benefits to using prizes and challenges

In his opening remarks, Jeff Zients, the nation’s first Chief Performance Officer, pointed to the transformative power of prizes and challenges:

The productivity boom has transformed private sector performance over the past decade, but the federal government has missed out on this transformation and lags far behind in terms of efficiency and service quality. The American taxpayer deserves more bang for their buck.

Earlier this year, Zients’ office prepared a memo giving guidance to heads of executive departments and agencies on the use of challenges and prizes to promote open government. The memo outlines a number of benefits of such initiatives as tools for promoting open government, innovation, and other national priorities. These include:

  • The ability to establish an important goal without having to choose the approach or the team that is most likely to succeed
  • Enables sponsors to pay only for results
  • Highlights excellence in a particular domain of human endeavor to motivate, inspire and guide others
  • Increases the number and diversity of individuals, organizations and teams that are addressing a particular problem or challenge of national or international significance
  • Improves the skills of the participants in the competition
  • Stimulates private sector investment that is many times greater than the cash value of the prize
  • Attracts more interest and attention to a defined program, activity or issue of concern
  • Captures the public imagination and changes the public’s perception of what is possible

Challenge.gov

The memo also explained, how the federal government would make available a web-based platform for prizes and challenges. This would be used to support agencies in their execution of prizes:

This platform will provide a forum for agencies to post problems and invite communities of problem solvers to suggest, collaborate on, and deliver solutions. Over the longer term, the General Services Administration (GSA) will also provide government-wide services to share best practices and assist agencies in developing guidelines for issuing challenges. Additionally, GSA will develop, as expeditiously as possible, a contract vehicle to provide agency access to relevant products and services, including technical assistance in structuring and conducting contests to take maximum benefit of the marketplace as they identify and pursue contest initiatives to further the policy objectives of the Federal Government.

This platform – called Challenge.gov – recently went live to federal employees, and the General Services Administration (GSA) will open it to the public later this month. GSA explained the concept behind the site:

Challenge.gov is a new platform that allows federal agencies to post challenges, and at the same time, allows the public to find federal challenges. It’s now open to federal agencies to create challenges or showcase challenges from other platforms.

The platform behind Challenge.gov – ChallengePost – is already used by First Lady Michelle Obama’s Apps For Healthy Kids contest site. This has over 40,000 supporters and around 100 apps worth an estimated are worth over $5 million dollars. In exchange it is making $60k available in prizes.

Do’s and Don’ts

The Promoting Innovation report below is a summary of the lessons and shared learning discussed at the conference, and highlights some of the shining examples of the power and pitfalls of crowdsourcing ideas and innovation.

Whilst prizes and challenges can be powerful tools in driving change, the report highlights some definite Do’s and Don’ts. These include:

  • Problems must be clearly defined with measurable outcomes and objective rules.
  • Agencies must make sure authority and budgets are in place -  The Office of Management and Budget has recently issued guidance for agencies that are considering using prizes and challenges as a part of their fulfillment of the Open Government Directive.
  • Challenges should be open and transparent – Agencies should not underestimate the effort it can take to ensure fairness amongst participants.
  • Prizes don’t have to be money – The report notes how ‘a non-monetary prize that creates recognition can stimulate innovation – as can a contest that promises winning ideas will actually be used.’ As part of this, it highlights the President’s SAVE award in which the federal employee submitting the winning idea was given the opportunity to present the idea to President Obama in person, and have their idea included in the 2011 budget.
  • Use the public for the right purpose – The are stories of inappropriate ideas rising to the surface of contests as the result of groups gaming a voting system or for other reasons. The UK’s Spending Challenge has been plagued by such issues, although it’s outcome is hailed a success by some.  The report suggests “voting systems often result in the most creative solutions being dismissed. It is not clear that making final evaluations is the right use of Web 2.0 tools when it comes to such contests”.

Challenges to implementation

The Promoting Innovation report, also highlights some of the key challenges agencies can face in introducing prizes and challenges. These include how to handle failure if the results are not what was expected, ensuring internal capacity and skills are available to administer such initiatives and managing the internal change associated with using prizes and awards to further policy goals.

While some of these concerns maybe mitigated through the use of Challenge.gov, McKinsey’s research on prizes highlights some of their limits and cautions against their use versus other philanthropic instruments. They explain that prizes are a good fit if there is a clear and achievable goal, and many solvers willing to absorb the risk of the effort:

Are there limits to the effective use of prizes? Of course! Good ones require clear objectives, a rich field of potential problem solvers, and competitors willing to take risks. Prizes work best when a field isn’t already flooded with funded research and the challenge is more to create a clever application of technology than a technology itself.

A rule of thumb holds that prizes are useful tools for solving problems for which the objective is clear, but the way to achieve it is not. By attracting diverse talent and a range of potential solutions, prizes draw out many possible solutions, many of them unexpected, and steer the effort in directions that established experts might not go but where the solution may nonetheless lie.

Along with this, Zients’ memo outlines many legal issues to be addressed by agencies in structuring prize competitions. These include compliance with Federal Advisory Committee Act legislation, Ethical issues and federal endorsement of products or services, Intellectual Property and many others.

Mindful of these concerns, Tom Kalil, Director White House Office of Science and Technology Policy, explained how agencies have the strong support of the President and OMB to use prizes and challenges as catalysts for innovation and policy formation:

I hope everyone who is here from the Federal Departments and Agencies will come away from this with a renewed sense that this is an important tool, that you will go back and talk to 5-10 of your colleagues to get them excited about this, and that if you run into people who say no you can’t do this, show them the OMB memo, show them that this is in the President’s Innovation Strategy, and know that you have not just permission to do this, but a strong affirmation from the Office of Science and Technology Policy, from the National Economic Council, [and] … from the OMB General Counsel’s Office.
This echoes the administration’s policy of encouraging agencies to “Utilize prizes and challenges as tools for advancing open government, innovation, and the agency’s mission”. It represents an effective new way in the creation of more open and collaborative strategies that engage citizens in developing solutions that work.

Promoting Innovation Doc

For more check:

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Irish Government’s New Online News Service – A review

by Richard Fahey on 18/07/2010

This week’s launch of a new news information portal MerrionStreet.ie represents a new approach by the Irish Government to communicate with citizens.

The site – named after the Dublin street on which Government Buildings is located – is based on the WordPress Open Source software platform, and was built for the Government by Arekibo for a reported €40,000. The project took five months to pull together since the initial RFP was awarded earlier this year.

The new website provides the Government with a more dynamic web presence with the inclusion of news, photos, videos, Facebook and Twitter pages, as well as options for newsletters and web chats.

The Government describes the site as ‘providing a view of Government not seen before’. It explains:

In simple terms, MerrionStreet.ie will review the wide range of government activity and then report certain key events as news. All government press releases will be accessible from our website – either by way of RSS feed or by way of links to all government departments. But our central task will be to take a variety of events and report on them objectively, in the language of a news bulletin. We will also feature ‘Issues’ where useful thematic information, not tied to a particular date, is presented.

We use the latest audio-visual tools and Internet capabilities to hopefully bring these events to life. We have video, audio, photographs, text, links to other websites and much useful data which people can share. We are linked to YouTube, Flickr, Facebook and Twitter.

The site explains how its objective is ‘not to create a competition with traditional media in terms of deadlines, scope or scoop’. Its hope is that it will be used by journalists and others as a reference point upon which to view the latest Government developments. Noticeable it says it will “not engage in political comment.”

Political comment

The site has already come in for criticism, however, with some describing it as a means for the Government to ‘present the most positive spin on its daily news’. In Ireland’s popular newspaper, the Irish Independent, Michael Brennan describes MerrionStreet as providing ‘an uninterrupted outlet for the Irish Prime Minister’s musings’:

Modelled on a news agency, merrionstreet.ie allows the Government’s highly paid spin doctors to “report” on the work of Taoiseach Brian Cowen and his ministers.

Fed up with being unable to control the bad news, which has been frequent, Mr Cowen now has an uninterrupted outlet for his musings, free from pesky analysis and less than gratifying comment.

Such sentiments have also been expressed on Twitter and in discussion forums with comments such as those below representative of a lack of trust in the objectivity of information being released:

@Paul_Duggan: So FF are are using the @merrionstreet as a PR tool rather than a state info service…

@john_mcguirk: Looking at this MerrionStreet.ie thing. Looks like taxpayer-subsidised propaganda to me.

@irish_eagle Wanna know what the Irish word for Pravda is? See http://www.MerrionStreet.ie #Ireland #ItNeverRainsHere

Anticipating this kind of criticism the site says:

MerrionStreet.ie is produced by a team in Government Buildings, involving the Government Information Service, Government Press and IT. Our objective is not to create a competition with traditional media in terms of deadlines, scope or scoop. Indeed we hope journalists find MerrionStreet.ie a useful reference point, and are free to report and use its elements.

Social media tools

The site utilises a number of Social Media tools including Twitter, Flickr, Facebook and YouTube. The team behind the site told Siliconrepublic they had seen what other nations, like the UK and France, had done in terms of embracing free social media tools and wanted to copy this approach. They cited Number10.gov.uk as a particular inspiration for MerrionStreet.

On announcing the new site, Government Minister Pat Carey tweeted:

New Government Comms. website launching tomorrow – merrionstreet.ie will mimic whitehouse.gov and Number10 websites. Will be a great tool.

The issue is that MerrionStreet does not embody many of the principles of these Government sites. The differences between the social media elements of Whitehouse.gov/Number10.gov.uk  and MerrionStreet are contrasted below.

@MerrionStreet

Follows 0 accounts, does not use hashtags or @replies and all tweets appear to be links to news articles. The current account is not utilising the platform in the manner in which it is intended i.e. as a two way communications medium.

Some twitter users have expressed disappointment at format of the @merrionstreet twitter account:
@GSheehy: Right, enough is enough. Unfollowing @merrionstreet until format changes. No doubt someone will RT the interesting ‘exchanges’.

Nevertheless, SiliconRepublic reports that Taoiseach Brian Cowen will eventually be among the MerrionStreet tweeters and will include the initials “BC” in his tweets to indicate his authorship. We have yet to see any tweets of this nature, however. Instead, tweets have been confined to announcements of his press statements, rather than any personal messages.

@Whitehouse

Follows 107 accounts (mostly Government entities or administration personnel). It uses re-tweets, hashtags and has a real person tweeting from inside the Whitehouse. Many members of the administration have also started using individual accounts in an official capacity.

@Number10gov

Follows 474,600 accounts. It uses re-tweets, hashtags and has a real person tweeting on events from Number 10.

The UK Government’s Twitter Strategy provides good advice on how to use twitter effectively. This document says ‘we will actively follow other relevant organisations and professionals’ and ‘we will follow back anyone who follows our account, using an automated service’ because it is good twitter etiquette, it enhances your twitter reputation and vetting who to follow back is too time intensive.

Along with this the strategy explains the value of hashtags, re-tweeting and adding value with exclusive content. If the @merrionstreet account remains a static platform to be used simply as an RSS feed for news stories, it will quickly loose followers, and its value and usefulness will be further questioned. Instead, it should follow the strategy outlined by the UK Government, and embrace medium as a means of engaging with nearly 500 followers.

The MerrionStreet.ie images page displays sets of photos from the site’s flickr account. The Number10.gov and Whitehouse.gov websites also have flickr accounts, however, their use of these accounts differs in one noticeable and important way – their Copyright policy.

MerrionStreet flickr:

All photos published on the MerrionStreet flickr account use a Copyright All Rights Reserved license. This indicates ‘that the copyright holder reserves, or holds for their own use, all the rights provided by copyright law, such as distribution, performance, and creation of derivative works; that is, they have not waived any such right’.

For each photo there is a “Request to license MerrionStreet.ie’s photos via Getty Images” link, which forwards users to a Getty Images site to purchase the photos. Strangely even photos of Government buildings are licensed in this way.

Number10.gov flickr:

Publishes photos using the Attribution-NonCommercial-NoDerivs 2.0 Generic license. This means that others are free to copy, distribute and display the photos on their sites, provided they give original credit to Number10.gov, do not use the photos for commercial purposes and do not alter or build upon the original works.

Whitehouse.gov flickr:

Publishes photos as United States Government Work. This means they are “not subject to copyright in the United States and there are no copyright restrictions on reproduction, derivative works, distribution, performance, or display of the work.”

The impact of setting such a restrictive license policy on Irish Government photos, is that any blogger or media outlet will need to either purchase the photos from Getty for use on their sites, or contact MerrionStreet directly. There appears to be a contradiction here as the site says: “We have video, audio, photographs, text, links to other websites and much useful data which people can share”. Unfortunately, this sharing does not extend to their photos.

Both the Whitehouse and Number 10 websites have their own video players through which they often broadcast live video, and which others can embedded on their sites. They also upload these videos to their respective YouTube channels, but YouTube does not represent the exclusive distribution mechanism for this media. Unfortunately, this is not the case with MerrionStreet.

MerrionStreet Video:

The site includes video footage of Ministerial speeches, Government announcements and a feature called “doorsteps” – where the Taoiseach or Minister answers a range of questions asked by a number of journalists. These videos are, however, all exclusively presented through YouTube. As such, the Irish Government appears to be explicitly endorsing this platform over and above the plethora of other video sharing platforms available.

The Irish government should avoid publicly endorsing one product or service over its competitors. Instead, it should ensure videos are available in different formats (e.g. .mp4) and on more than one video sharing platform. Also, they should ensure that when YouTube videos are embedded on MerrionStreet.ie they do not include the YouTube logo. This should apply to other areas of Government that create video content e.g. the House of the Oireachtas short films.

The MerrionStreet team could create its own branded, neutral video player that would allow anyone to embed the content. That would  be a more equitable way for the Government to spread its message, while still retaining a YouTube channel.

Number 10 Video:

Number 10 has its own platform neutral video player available called Number 10 TV. Videos on this player can be freely embedded in other websites and blogs. It also maintains a YouTube channel, however, it does not exclusively present its videos through this platform.

Whitehouse Video:

The Whitehouse has hundreds of videos available on its website, YouTube and Vimeo channels. It has been careful not to endorse any Video platform exclusively, and was required to create its own video player with captioning for Section 508 compliance.

The Whitehouse has also used YouTube.com to allow the public to pose questions to the President on a wide range of issues, and has recently been used by Press Secretary Gibbs to respond to questions regarding the recent oil spill.

There are longstanding policies against using advertising on federal websites or having sites endorse specific software or products. General Services Administration (GSA) guidelines prohibit .gov websites from commercially endorsing any product, commodity, or service.

GSA finalised an agreement with YouTube in February last year to resolve the legal concerns such as liability, endorsements, advertising, freedom of information and governing law. This allows for other government agencies to use YouTube without conducting their own formal assessment of its suitability and adherence to government laws.

MerrionStreet Facebook:

The MerrionStreet Facebook page has already garnered over 250 fans, but has seen very little by way of interaction or dialogue with these users. The current page appears to be merely an outlet on which news stories are posted, rather than a genuine attempt to start a conversation around particular news stories.

Number 10 Facebook:

The Number 10 website has developed a Facebook application in order to disseminate news and other information throughout the site. They’ve also recently announced a partnership with the Social networking site to support the Treasury’s Spending Challenge. The Democracy UK page will be used to stimulate debate regarding ideas proposed to cut public spending.

Whitehouse Facebook:

The Whitehouse has an extensive Facebook presence with more than 600,000 fans and thousands of ‘Likes’ and comments on news articles and videos. This provides a platform upon which the Whitehouse can share information including photos and videos, announce official government events and observances and gather feedback from constituents. This page enables users to publish their comments on Whitehouse news, something which is not possible on Whitehouse.gov.

Earlier this year, GSA signed a terms-of-service agreement with Facebook to make it:

easier for government agencies to create Facebook pages and use them to dramatically increase access to information, offer education on government services, and further empower citizens to interact with government.

This new agreement with Facebook resolves the legal concerns found in many standard terms and conditions that pose problems for federal agencies, such as liability, endorsements, advertising, freedom of information, and governing law. As part of this there is no advertising on the Whitehouse Facebook page, in contrast to the usual advertising that is included in the sidebar and header of users’ profiles and which appears on the MerrionStreet page.

Reaction

Reaction to the new site has been mixed. Many have commented on the cost involved in the creation of the website, when it uses freely available software. Some twitter reactions to the site include:

@gavinsblog: So Merrionstreet.ie is exactly what I expected – crap

@paulmwatson: When they said @merrionstreet.ie was inspired by number10.gov.uk they weren’t kidding. Expensive WordPress blog.

@ronnymitchel: In all fairness to @merrionstreet, although they paid waaaaay too much for the site, it does look nice for just @wordpress.

@micflan: 40k obviously doesn’t buy you a favicon, custom 404 pages or decent URL’s (index.php in every one). http://www.merrionstreet.ie/

This, however, misses the point and we should consider what the Government originally tendered for. The original RFP sought services including:

  • Design of the website and associated accessible HTML templates
  • Building the website according to the agreed design specifications
  • Installation and commissioning of solution
  • Provision of software maintenance and solution support including the associated templates,
  • Provision of solution documentation
  • Provision of solution training and handover to Department personnel

The RFP made no specific requirement for citizen engagement or dialogue through Twitter or Facebook. The only mention of social media in the RFP was:

The design must integrate seamlessly with various social networking sites ((e.g. YouTube, Facebook etc.) while maintaining a consistent look and feel wherever technically possible

Given this, it is perhaps not surprising that these elements remain relatively static.

Improvements

This is not to say that these elements shouldn’t be improved upon. The Government could attempt to create much more entertaining and informative YouTube videos – by taking inspiration from Whitehouse.gov’s West Wing Week and the Inside the White House series. MerrionStreet should be more aggressive and original in its efforts to communicate the Government’s message, over and above the creation of glossed up press releases.

As of now, their Facebook/Twitter pages merely republishes information posted on MerrionStreet. The team behind the site should consider posting more content that is original to Twitter/Facebook, giving users added incentive to visit these pages.

Finally, the Taoiseach’s office should try to expand MerrionStreet into a more sophisticated online operation that seeks to engage with citizens, rather than merely push information to them. Unfortunately, the initial scope of MerrionStreet was far too narrow. Its objective was simply to ‘Deliver a cohesive and whole of Government approach to the dissemination of Government information in a wide variety of formats’.

Improving the site to become a two-way medium with comments and citizen engagement is when it’ll really become interesting. At the moment, the site isn’t up to the standards of Whitehouse.gov or Number10.gov.uk. Getting to this point will require a change in focus from the ‘dissemination of information’, to – as Australia announced yesterday – a more:

open government based on a culture of engagement, built on better access to and use of government held information, and sustained by the innovative use of technology.

Hopefully, this will come with the next release.

Further reading:

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Govt Spending Cuts – Who knows best?

11 July 2010

The recently announced UK Government Spending Challenge, has this week, invited members of the public to send in their ideas on how to get value for public money. The UK Spending Challenge was announced last month, but was initially only open to public servants. As Chancellor George Osbourne explained above, the response from public servants [...]

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UK Govt Crowdsources ideas to fight ‘pointless regulation’

1 July 2010

A new government website called Your Freedom was launched today, offering members of the public the opportunity to voice their ideas and comments to reduce pointless regulation and unnecessary bureaucracy. The Deputy Prime Minister Nick Clegg explained how this provides a real chance for the public to influence government policy: It’s a totally new way [...]

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UK Gov Spending Challenge: “Help us get more for less”

24 June 2010

Earlier today, UK Prime Minister David Cameron kicked off a consultation exercise on ways to reduce government spending. Together with Nick Clegg he has written to public service workers asking them to share their ideas on where to make spending cuts. A Spending Challenge website has been launched to solicit suggestions from Britain’s 6 million [...]

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